top of page

I.D.E.A.L. Storytelling Lab 

We could be telling much better stories.

Join me in the lab, and let's get to work!  

Participants will leave the live session with an I.D.E.A.L. Story outline.

Next Class:  TBD


Upgrade to add the I.D.E.A.L. Storytelling Digital Toolkit for only $120 ($500 value!)


Includes: Storytelling Tip Sheet, Guidelines Script,

Storyteller Consent Form Template.

Craft Equitable (Not Exploitative) Stories That Advance Social Change.

Our Clients Include:

Stories are one of the greatest tools to inspire others & build human connections.

1) For those of us who are committed to making the world a better place, stories help us amplify the changes that are needed.


The way we've been taught to craft stories has become more about their transactional use, for dollars and followers.

2) Along the way, we started treating the people in our stories-the community member we serve, our program participants, clients, community partners--in a transactional way, too. 


The people we care about are now often reduced to their challenges and lowest moments.

3) The stories we've told have inflated how our organizations and programs "saved" people.


They didn't give people credit for their own hard work.


Sometimes those stories reinforced biases and stereotypes, too.

4) The way we have been taught to craft stories has created unintended harm to the very people we got into our careers to support in the first place.  

This is what makes our stories exploitative.

It doesn't have to be this way.

Storytelling Can Make Change
& Raise Dollars.
  • We can tell stories that elevate the challenges we know exist.

  • We can talk about the good work our organizations are doing.

  • And we can raise funds and build an audience, too.


We just need some new tools and some time in The Lab. 


Let's get to work.

In This Live Lab You Will:

Discover I.D.E.A.L Storytelling

Discover what ethical storytelling & I.D.E.A.L. Storytelling is & those committed  to social change should use these approaches in their communications.  

Identify I.D.E.A.L. Storytelling Tips

Review tips for developing newsletters, donor outreach, social media campaigns, grants and more, using the I.D.E.A.L. Storytelling Approach.

Draft An I.D.E.A.L Story Outline

Develop an outline for your next message using our I.D.E.A.L. Storytelling Approach &  3 Story Pillars 

Review Storyteller Consent

The session will review how we can navigate power imbalances and seek content from storytellers.

Hi, I'm Chrysta!

I am an ICF-certified coach, trainer, adviser, speaker, podcaster, DEI-strategist, and consultant who has a 20+ year career working to advance racial justice, intersectional equity, and human thriving. 

Over the last two decades, I've seen the way that organizations have had to share the impact they've made while walking tht fine line of "case studies" and "saviorism" for win dollars to sustain their good works.  

There is a better way to craft messages that advance social change and amplify I.D.E.A.L.Inclusion, Diversity, Equity, Antiracism + Accessibility, and Liberation.  

I look forward to showing you how in my I.D.E.A.L. Storytelling Lab! 

Meet your teacher Chrysta DEI Masterclass

The I.D.E.A.L. Storytelling Lab Starts In: 

Copyright © 2022 Wilson and Associates Coaching and Consulting 

bottom of page