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Wilson and Associates Coaching and Consulting is a Black-owned, woman-led firm that partners with bold, values-driven leaders and organizations to build cultures where both people and purpose thrive.
We bring deep expertise in change management, culture transformation, conflict resiliency, and leadership development, grounded in equity, strategy, and systems thinking.
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We believe lasting transformation occurs when people are aligned, courageous, and equipped with the tools to lead with intention.
Our clients span a wide range of sectors and industries, but they share one common goal: a commitment to leading change that truly matters.​
We believe that a person’s identities—such as race, gender, ethnicity, skin tone, income, immigration status, age, sexual orientation, disability status, or country of origin—should never determine or limit their opportunities to thrive at work. It's why we collaborate with our clients to shape team cultures and workplaces where this belief becomes the basis for belonging and workplace well-being.
Our Mission
Our mission is to equip leaders and teams with the clarity, courage, and strategies they need to navigate change, transform conflict, and dismantle inequities so they can cultivate healthy cultures where people feel seen, supported, and able to thrive.
Our Brand Promise
At Wilson and Associates, we walk alongside leaders who are shaping the future.
Whether you're building a new vision, leading through a major transition, or cultivating a culture where innovation and equity coexist: you don’t have to do it alone.
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We meet you where you are with empathy, insight, and practical strategy. From executive coaching to organizational development, from culture audits to bespoke transformation labs, our work is guided by curiosity, collaboration, and a deep respect for your lived expertise.
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Our commitment is to help you lead in a way that feels authentic, aligned, and courageous so your organization becomes not only more effective, but also more human-centered, resilient, and healthy.
Our Values
When we work with clients, we strive to create a welcoming experience—one where people feel warmth, connection, and a sense of belonging as we do meaningful work together.
To make this possible, all of our work, decisions, and actions are grounded in our core beliefs and values, which are:
Dignity and Respect:
Every person has inherent worth and should be respected without conditions. We treat people with honor, understanding, and compassion and are committed to creating respectful and inclusive spaces free of identity-based harm.
Advancing Equity and Justice:
We acknowledge the inequities that have been created by systems of oppression, prioritize the perspectives of those closest to the harms created by these systems, and work to dismantle the obstacles that prevent people from getting what they need to thrive.
Embodying Integrity and Accountability:
We do the right thing, always. We deliver our very best, honor our commitments, and hold ourselves accountable for our actions.
Building Relationships & Community:
Fierce individualism will not get us to a more equitable and just world, or workplace. Leading transformations that stick requires we build strong relationships and work as a collective. Be an excellent teammate.
Embracing Authenticity:
We believe in keeping things real with our clients and partners, and that includes being our real selves (no code switching here!) and embracing all of our identities. This also includes telling important truths in service of the greater good.
Cultivating Joy:
Current ways of work can be toxic and joy-killing. We infuse positivity and enthusiasm into our work and relationships and foster a culture where everyone can find fulfillment in their contributions.
We believe in celebrating our achievements. We are committed to cultivating an environment where laughter, fun, and creativity can flourish, making our work together a source of joy for all.
Meet Chrysta
she/her
It started with a question.
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After years in the public, private, and government sectors, working to dismantle inequities through policy and programs, I kept noticing a troubling pattern: leaders and teams were doing powerful work for their missions, but inside those same organizations, well-being, dignity, respect, trust, and psychological safety were often sacrificed.
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I thought: Does it have to be this way?
That question shifted my path.
In 2008, I founded Wilson and Associates Coaching and Consulting to explore a new way of leading and working—one that put equity, culture, and care at the center.
Since then, I’ve spent nearly two decades helping leaders and organizations answer those same questions for themselves. Along the way, I created frameworks like the Recipe for Transformation™, the S.C.A.L.E.™ Generative Conflict Method™, and the Periodic Table of Great Culture Elements: practical guides for building inclusive, resilient workplaces.
Today, my work blends strategy, advisory, storytelling, and facilitation to help leaders reimagine what’s possible: cultures where people thrive, not just survive.
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And when I’m not coaching or facilitating change, you’ll probably find me in my garden, baking a Bundt cake, planning my next scuba dive, or taking long walks with my rescue poodle Eddy nearby.
But that’s just the beginning.
The rest of my story weaves together Southern roots, lessons from leading a 35-person team across Los Angeles County, and the frameworks I’ve built to help leaders reimagine culture and conflict.
My story really starts in the American South, where my family has lived since the 1730s. My ancestors endured enslavement, sharecropping, segregation, and eventually the fight for civil rights. I’m part of the first generation in my family born into full legal civil rights, and yet, growing up, I still saw Confederate flags waving in small towns nearby. That history shaped my belief that the way we treat one another—whether in our neighborhoods or our workplaces—is the foundation of justice and equity. Before launching Wilson and Associates, I spent 15 years in the nonprofit and government world, with my focus was dismantling barriers created by racism, sexism, and classism, particularly for children and families. But in every sector, I saw the same thing: organizations chasing impact while quietly eroding the well-being of the people doing the work. That disconnect pulled me toward culture change. One turning point came when I managed a team of 35 people spread across Los Angeles County—the most linguistically diverse county in the U.S. I had to learn to lead across culture, foster psychological safety, and navigate conflict before those words were mainstream. Those lessons became the foundation for the consulting practice I run today. Over the years, I’ve partnered with Fortune 500s, foundations, nonprofits, and government agencies to help leaders reimagine leadership and culture. Whether in a boardroom, a retreat, or a training, my goal is the same: to create workplaces where dignity, equity, and possibility aren’t just ideas: they’re daily practices. And because culture change doesn’t stop at the office door, I share these insights through my Recipe for Transformation podcast and my Friday newsletter, Recipe for Thriving.
On
Sustainability
At Wilson and Associates Coaching & Consulting, we believe sustainability is about more than the bottom line—it’s about stewarding our planet, our people, and our principles.
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We partner with organizations to build workplaces future-proofed for thriving.
Our Sustainability Actions:
- Reduced paper usage by 40% since 2023 by shifting flip‑chart brainstorming to digital whiteboards and eliminating paper‑dependent Post‑its, flip‑chart sheets, and printed agendas.​​
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Switched to 100% recyclable, FSC‑certified paper products (notebooks, printer paper, client handouts) and adopted refillable ink cartridges to cut packaging waste.
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Implemented a digital‑first client delivery model, leveraging e‑signatures, online slide decks, and collaborative docs resulting in a 75% drop in printed meeting materials year‑over‑year.
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Encouraged virtual facilitation whenever possible, reducing client and team travel by an estimated 60%, cutting associated emissions.
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Eliminated single‑use plastics in daily operations by adopting reusable drinkware, compostable cutlery for take‑out, and plant‑based cleaning supplies.
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Advanced social equity by embedding inclusive leadership, equitable policies and cultures of belonging into the heart of organizational strategy.
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Upheld ethical governance with transparent decision‑making, accountability and a commitment to continuous learning and improvement.
Together, we are committed to creating a lasting impact: on people, on the planet, and on the promise of a just, sustainable future.
Social Responsibility
Our work is centered on advancing equity, inclusion, and belonging within organizations—and we apply these same values internally and in the communities we serve.
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Diversity, Equity, and Inclusion: DEI is deeply embedded in our operations and services, and we regularly review and update our practices to stay aligned with emerging research and evolving community needs.
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Human Rights and Fair Labor: We comply with all U.S. labor laws and partner only with vendors who share our commitment to fair labor and human rights practices.
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Community Engagement: We give back through pro bono coaching, mentoring emerging leaders, and supporting equity and justice initiatives. Our team has partnered on efforts like tree planting with One Tree Planted and contributions to the Community Foundation of Orange County and local Indigenous tribes.
Our Environmental, Social, and Governance (ESG) Commitment
At Wilson and Associates Coaching and Consulting, we believe that building inclusive, people-first workplaces must also include a commitment to sustainability, ethical business practices, and community well-being. As a certified Woman-Owned and Minority Business Enterprise, we embed equity, responsibility, and transparency into the way we operate, the services we deliver, and the partnerships we pursue.
Environmental Responsibility
Our environmental footprint is modest — yet we take intentional steps to reduce our impact and align with sustainability best practices.
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Sustainability Policy: We maintain a publicly available Sustainability Statement and review it regularly to ensure alignment with evolving standards.
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Resource Use: We operate a largely paperless office, recycle materials, and rely on digital-first client engagement. When in-person work is needed, we use shared spaces and client locations to reduce the need for dedicated office facilities and minimize resource use.
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Future Tracking: Beginning in 2025, we will begin tracking annual energy, waste, and water usage to increase accountability and measure our progress.
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Circularity Practices: Our Digital-First policy ensures that most of our client-facing materials are created and delivered digitally—reducing reliance on single-use items. When printed materials are required, they are intentionally designed to be evergreen and reusable rather than one-time handouts.
​Governance and Accountability
We hold ourselves to the highest standards of ethics, transparency, and trustworthiness.
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Certifications: We are proud to be certified as a Woman-Owned Small Business (WOSB), Minority Business Enterprise (MBE), Small Business Enterprise (SBE), and International Coaching Federation Coaches with Associate Certified Coach Credential (ACC) and Professional Certified Coach Credential (PCC).
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Risk and Compliance: We adhere to relevant regulations, maintain strong governance practices, and have no record of environmental or social controversies.
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Continuous Improvement: We regularly review and refine our ESG practices to strengthen our impact and stay in alignment with our values of care, equity, and accountability.
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At Wilson and Associates, ESG isn’t a checklist: it’s how we model the future of work we want to see: sustainable, equitable, and rooted in shared responsibility.